Our most popular training course which covers the key fundamentals behind online marketing strategy. Learn about pay-per-click search engine marketing, search engine optimisation, affiliate networks, email marketing and banner advertising, and how these can integrate seamlessly into your online marketing strategy.

Search Engine Internet Marketing Course Content

• Overview
• Types of search engine marketing
• SEO versus pay-per-click (PPC) marketing - overview

Paid Search (PPC) Marketing

• Types of paid-search marketing
• Planning and keyphrase selection
• Targeting
• Search and content networks
• Keyword matching techniques
• Setting budgets and bid management
• Strategies for listing position
• Dayparting (overview)
• Creative optimisation
• Ad copy strategy
• Landing page strategy and testing techniques
• Click fraud

Email Marketing

• Market overview and ESPs (email service providers)
• Email marketing strategy
• Email campaign planning
• HTML email design & development do's and don'ts

Affiliate Marketing

• Affiliate marketing overview and future trends
• Affiliate networks
• Merchant and affiliate benefits and behaviour
• Costs and revenue models
• Finding the right affiliate network
• Case studies

Banner advertising

• Market overview
• Traditional and new formats
• Placement - demystifing the jargon
• Online advertising networks explained